The advertising landscape has evolved beyond mere creative and stylistic execution, thus it is necessary to encompass strategic appropriation of multi-channels, content creation, user interface and experience.
This 12-month Work-Study Post-Diploma programme leading to the Specialist Diploma in Integrated Digital Communication is targeted primarily at local fresh Polytechnic graduates from relevant full-time design-related courses of study. It aims to equip participants with the knowledge to utilise and manage multi-channels to reach consumers in strategic methods as well as to engage them in the ways they will interact with the channels.
At the entry level, the job positions are Digital Creative or Junior Designer. Upon completing the course under the Work-Study Post-Diploma programme, graduates can look forward to taking up some of the possible types of positions:
- Advertising Strategist
- Senior Designer
- Digital Art Director
- UI/UX Designer
- Creative Consultant
- Information Architect
-Creative Consultant
Graduates may also look forward to wage increment and role expansion in their workplace, subject to their work performance.